milian, judge joe brown, judge judy, you get to break the news, who will be the star of one of these games and why a judge? >> yes, judge judy is our winner. you know, it really is based on the demographics. she has an amazing following, and it fits nicely with the demographic of our audience as well. and she's really had really good early returns. liz: i guess i want to know how would that manifest itself in a slot machine? does she yell at you? >> we actually use actual clips from her show, so it's really very engaging game and a lot of fun. liz: we have got dolly parton too. we quizzed people on that one. dolly parton will be behind one of these games, csi, is that the new trend of adding an echelon of entertainment to a simple pulling of the machine handle? >> yes, hollywood has definitely collided with the gaming industry. as you know, as well as everyone knows, people look for brands that they're familiar with and that they recognize. and putting those brands on a gaming experience makes it more compelling and interesting for the players. so you see csi, launching --.